Each industry and market online is unique. Maybe you have reach stackers for sale and your potential market is ONLY the port equipment industry. This is such a small niche, as there are only so many of these pieces of equipment that are sold each and every year! So your focus on your potential client base is extremely narrow! On the other hand, if you’re a dentist and run a dental practice, your potential market is each and every human within driving distance to your practice. You’re competing with 100s, if not 1000s of other dentists! On the other hand, selling intermodal equipment you are dealing with huge purchases in the 100s of thousands of dollars, where as a dentist you are dealing in transaction values in the 100s, or 1000s of dollars. You both would have a different lifetime value of your client. Starting from the end of your funnel (sale) you can work your way backwards to build out your sales and traffic funnel. Check out the video below for more market research information:

Shining a Light on Market Research: Port Equiptment Industry Vs. Dental Industry